I’ve heard the same story — usually not as kindly — from lots and lots of guys. Of course people lie in their online dating profiles every day of the week: Men say they’re younger and richer.Pics posted online depicting a woman who is much smaller than the one who walks — shockingly, 30 lbs heavier — into a bar. Omissions of children and spouses — not to mention STDs and bad breath. Check out this online message a 35-year-old software developer (with cute pics) sent me today: Your profile is awesome, but I don’t think I’m at a point in my life where I can get involved with someone who has kids.After all, Ok Cupid’s findings were based on behavior, not just talk, right? Like everyone else, we believed in Ok Cupid’s conclusions. But every time we looked into this, we found the same thing: daters who used Photofeeler for photo testing were getting right-swipes like never before.But the more data we collected about men’s dating photo attractiveness, the more it became undeniable: Ok Cupid’s advice wasn’t raising men’s photo scores. In fact, users reported 3-5x (200-400%) more matches!Since Ok Cupid published their data in support of not smiling in pics, the tip has been quoted as gospel truth on dating advice blogs, PUA podcasts, dozens of dating subreddits, forums, everywhere.
After all, it’s all well and good for me to sit here and make proclamations from on high, but hey!One Reddit commenter put it this way: Further — everywhere men floated the “don’t smile in pictures” advice, many women decried how much they hated these nonsmiling pictures.But, the men countered, women don’t necessarily know what they want.We at first thought this was just because, typically, you can kind of see down the girl’s shirt with the camera at that angle—indeed, that seems to be the point of shot in the first place — so we excluded all cleavage-showing shots from the pool and ran the numbers again.No change: it’s still the best shot; better, in fact, than straight-up boob pics (more on those later). The male “Ab Shot” has the same reputation as the My Space Shot — it’s an Internet cliché that supposedly everyone thinks is only for bozos.